True to its nature, the blogosphere never runs out of interesting debates. One such debate raging on is over partial feeds. There are differing views on whether feeds should contain excerpts of an article referred to as partial feeds only. Are partial feeds worth using?

The two primary dynamics at work with Real Simple Syndication (RSS) feeds are true subscribers and those who skim for specific content.

RSS - or what is now known as "Really Simple Syndication" - is a file format that is incorporated by Internet users in their websites to allow for 'web syndication', making their web content available in a format that can be universally understood by other people.

RSS Advertising Secrets is a simple e-book, a beginners manual for advertisers who may have not used this method or understand what an RSS FEED is or how it works. You get the basics, such as what an RSS FEED is, Who is using them, how content is distributed throughout the web, and how it can be used as a FREE or Paid Advertising solution.

The crowd was enthusiastic as they wait for the keynote speaker to take the stage. Many waited all day to get in the door and this followed more than a year for this event. The production crew had come to expect the wild response as Ricky Sam Saboro makes his way to the stage and the lights focus on his industrial pocket protector and Blackberry.

RSS (Really Simple Syndication) has been referred to as a "pull" technology rather than a "push" technology. Similar with autoresponder, this technology allows people to keep up-to-date with new information without having to visit the site that provides the information every day. However, the capabilities of RSS technology have made many people believe that RSS publishing will replace email marketing.

How does RSS syndication work? Say you publish a new web page about a particular topic. You want others interested in that topic to know about it. By listing the page as an "item" in your RSS file, you can have the page appear in front of those who read information using RSS readers or "news aggregators" (explained more in my sidebar article, RSS: Your Gateway To News & Blog Content). RSS also allows people to easily add links to your content within their own web pages. Bloggers are a huge core audience that especially does this.

The New York Times may be credited for the acceptance of Real Simple Syndication (RSS) feeds. This newspaper was one of the first large scale adopters of the technology and paved the way for others to see the usefulness of RSS.

Real Simple Syndication, or RSS, is list-building. Only it's like building a list in reverse. Let me explain. When a person subscribes to your email list, she gives you permission to send her messages. You then have the ability to send her as many messages as you choose.

If you are a user who has found a Real Simple Syndication (RSS) feed to be of benefit, you are not alone. This tool is gaining a huge following. In fact, the new Windows Vista software comes equipped with an RSS Reader for those customers who have upgraded to the new Windows platform.